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Why did Joe Quesada agree to killing off Captain America? Why did Aunt May get shot? Why did Spider-Man and Iron Man reveal their true identities to the public, and a host of other heroes register with the government?
Because the Marvel Universe is in bad shape. It needs a reset and the powers that be know this.
It is my belief that the Civil War was the first in a series of events that will eventually get Marvel back to it’s roots.

Things have to get worse before they get better… so Marvel decides to kill off Captain America and Goliath and a host of villains. They decide to reveal identities and make a big social commentary on war. They get rid of most of the mutants, including Jean Grey. They completely pull the rug out from their Universe and make everything appear to be in chaos. However, very soon Marvel will begin to reshape their Universe back to it’s original state.
Captain America will return.
Spider-Man will somehow no longer be known as Peter Parker to the public, and will go back to his original costume.
The Avengers will be reformed (along with Goliath), as will the Fantastic Four.
The X-Men will go back to square one, meaning they will be lead by the professor, and Jean Grey will come back to life.

How will all this happen? Time travel of course! People tend to forget: Nothing in comics is permanent.

When Marvel decides to stop being stupid and gets their Universe back in order, I’ll start reading their comics again. For now, I’m stopping with Civil War, and will go back to reading DC Comics who actually knows how to reshape their Universe in a fun and interesting way.

Thanks for nothing Marvel.

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